Data Protection Day (known outside Europe as Data Privacy Day) is an international event that occurs every January 28th.
The purpose of Data Protection Day is to raise awareness and promote privacy and data protection best practices. It is currently observed in 47 European countries as well as the United States, Canada, India.
The day was initiated by the Council of Europe:
It's a good occasion for those of you who are not ready, that the GDPR is coming to inforcement in 4 months time, on May 25th.